Braum’s x goop Beauty

Creative Direction | Brand Collaboration Concept

A playful collaboration bringing together Braum’s nostalgic ice cream heritage and goop’s elevated approach to beauty and wellness. Inspired by the indulgence of dessert and the ritual of self-care, the collection reimagines Braum’s iconic ice cream flavors as a limited-edition beauty line.

Featuring dessert-inspired lip glosses, skincare, and beauty accessories, the collaboration blends Braum’s playful personality with goop’s minimalist, luxurious aesthetic. Through unexpected product pairings, nostalgic visuals, and experiential marketing, the campaign positions everyday beauty as a little indulgence worth savoring.